How to Get Organic Traffic on Your Real Estate Website

As a real estate agent or broker, getting organic traffic to your website is one of the best ways to generate leads and increase sales. However, ranking high in search engines and generating consistent organic visits takes time and effort. This guide will walk you through the key strategies a top real estate digital marketing agency would recommend to boost your organic website traffic.

Optimize Your Content for Keywords

The first step is to research your target keywords - the words and phrases homebuyers and sellers are searching for in your local area. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you find relevant long-tail keywords with low competition and high search volume. Once you have your target keywords, write optimized blog posts, page content, and property listings addressing these keywords naturally.

Include the keywords in your page titles, headings, subheadings, image alt text, and within 150-500 words of natural text copy. Focus on creating quality, buyer-focused content rather than keyword stuffing. Google can detect thin, low-quality content easily. Hire professional writers if needed to pump out optimized blog posts consistently.

Link Building Strategies

Backlinks or inbound links are one of the most important ranking factors for Google. The more quality, relevant websites link to your pages, the more authoritative Google perceives your site to be. Some effective link-building strategies include:

Guest posting on industry blogs and neighborhood/local publications by offering highly useful contributions.
Getting listed on business/real estate directories with a robust profile.
Outreach to local influencers like community leaders and ask them to share your best posts.
Developing great infographic content to get published and linked to on Pinterest and other visual sites.
Pitch local/niche journalists with story ideas they can write about and link back to your site.
Creating excellent how-to guides, checklists or lead magnets other sites would want to link to.

It takes time but consistency is key - always be creating new link-worthy content and consistently reaching out.

Site Speed Mobile Optimization

Google also rewards fast loading speeds, especially on mobile where bounce rates are higher. Conduct site speed tests and optimize images, reduce page size, and enable browser caching for quicker speeds. Ensure your website is fully responsive on mobile devices without needing to zoom or pan. Mobile users want an easy search and browsing experience just like on a desktop.

Local SEO Citations

geo-target your ranking potential through local SEO best practices like obtaining a Google My Business listing, adding your address across all pages, and optimizing with local keywords and business categories. Claim and verify your business profiles everywhere like Bing Places, Yelp, Facebook, etc. You should also build local citations by getting consistently listed in directories, local review sites, and community business listings. Consistency is key for establishing authoritative citations.

Analytics Keyword Tracking

Install Google Analytics and tag all pages to track organic traffic sources, and see top content and popular keyword rankings. Use analytics to A/B test headlines, and descriptions and optimize further. Google Search Console also provides invaluable keyword rankings and index data. Analytics allows you to measure the success of campaigns and further optimize.

Social Media Email Marketing

While not direct factors, social media shares can pass link equity and endorsements to boost search rankings. Engage buyers and sellers by sharing optimized property listings and educational real estate content on Facebook, Twitter, LinkedIn, and Instagram. Leverage email newsletters to share the best pages and capture leads. Nurture leads with helpful guides to turn readers into clients.

QA:

Q1. How long does it take to see results from SEO?

A: You may start seeing some small results within 3-6 months, but it can take 6-12 months or longer to move the needle as Google makes algorithmic changes frequently. Consistency is key - keep publishing optimized content, building links, optimizing technical elements, and tracking progress over several quarters minimum.

Q2. What is the best content format for real estate SEO?

A: Helpful guides, checklists, how-to articles, and case studies are effective as they provide value to readers and are naturally linkable. Write 700-1500 word blog posts 1-2 times per week. Use descriptive images and video whenever possible as they aid engagement. Leverage property listing detail pages, neighborhood guides, and agent/team bios too.

Q3. How often should I post on social media?

A: Most experts recommend posting at least 1-2 times daily on Facebook and Twitter, with a mix of property listings, local market updates, tips, and engaging questions. Post 3-5 times weekly on less time-intensive channels like LinkedIn, Pinterest, and Instagram. Consistency is key - customers and followers want to rely on your profiles as a regular source.

Conclusion

Implementing a comprehensive organic growth strategy takes time but can offer huge rewards if done right. The most important factors are quality content creation, link building, technical optimization, and tracking/measuring results. Leverage the skills of a reputable real estate marketing agency that knows the local landscape to boost your search Engine Optimization efforts and drive more qualified prospects to your website organically. With patience and perseverance, you can dominate local search rankings for your target keywords and clientele.