Craft Soda Market Key Players, Growth Strategies till 2032

Consumer preference for artisanal and natural beverages is on the rise, and there is an increasing need for low-sugar, low-calorie substitutes for conventional soft drinks.

The global craft soda market, with a valuation of USD 720.8 million in 2022, is projected to attain a value of USD 1217.78 million by 2032. This growth is underpinned by a consistent revenue compound annual growth rate (CAGR) of 6% throughout the forecast period. A noticeable trend driving this expansion is the increasing consumer inclination toward artisanal and all-natural beverages. Furthermore, there's a growing demand for healthier, lower-sugar, and lower-calorie alternatives to traditional soft drinks. This surge in interest in natural and organic products, coupled with the growing awareness of health and wellness, is fueling the rapid revenue growth within the craft soda market.

Craft sodas are gaining popularity as consumers perceive them as healthier and more natural substitutes for conventional soft drinks, which often contain artificial flavors, artificial colors, and high sugar content. In response to this growing demand for natural ingredients and flavors, craft soda producers are innovating by introducing fresh and sophisticated products that align with shifting consumer preferences.

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Top Profiled Companies:

  • Coca-Cola Company
  • PepsiCo, Inc.
  • Jones Soda Co.
  • Reeds Inc.
  • Boylan Bottling Co.
  • Appalachian Brewing Company
  • Appalachian Mountain Brewery
  • New York Seltzer
  • Orca Beverage Inc.
  • SIPP Eco Beverage Co.

Here are some factors contributing to the growth of the craft soda market:

  • Consumer Demand for Natural and Artisanal Products: Many consumers have become more health-conscious and are seeking beverages made with natural ingredients, free from artificial additives and preservatives. Craft sodas often meet these criteria, making them a popular choice.
  • Flavor Innovation: Craft soda brands are known for their creative and unique flavors. They experiment with a wide range of natural ingredients, including herbs, fruits, spices, and botanicals. This innovation keeps consumers interested and eager to try new flavors.
  • Local and Regional Appeal: Craft sodas often have a strong emphasis on being produced locally or regionally. This appeals to consumers who want to support local businesses and products, which can create a sense of community and authenticity.

Key Regional Markets Covered in the Report:

  • North America (U.S.A., Canada, Mexico)
  • Europe (Italy, U.K., Germany, France, Rest of Europe)
  • Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
  • Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
  • Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)

 

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Further market segmentation

Type Outlook:

  • Natural
  • Organic
  • Diet
  • Flavored

Distribution Channel Outlook:

  • Online
  • Offline

End-Use Outlook:

  • Commercial
  • Household

Key Takeaways of the Global Craft Soda Market Report:

  • A comprehensive overview of the global Craft Soda industry.
  • Accurate market projections in terms of market size, share, and volume.
  • Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
  • Deep-dive analysis of the upcoming market trends.
  • Qualitative and quantitative analyses of the global Craft Soda market.
  • Elaborate study of the leading regional markets in the global Craft Soda market.
  • Complete overview of the market’s competitive landscape.
  • Brief look at the company profiles and portfolios.

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